7 Misunderstandings Most Of PhD Researchers Have About Qualitative Analysis

7 Misunderstandings Most Of PhD Researchers Have About Qualitative Analysis

Analyzing qualitative information, like data from meeting reports, is known as qualitative analysis. Opposite to quantitative analysis, which is primarily hanging on arithmetic and the rational and consolidative abilities of the researcher, qualitative analysis firmly counts on the researcher’s perception of the setting and domain in which the facts were formulated. Instead of predicting or describing a phenomenon, the emphasis of qualitative analysis is “sense-making” or understanding a happening.

Because they are frequently compared to established quantitative techniques and the extensively held belief that the finest analysis yields universal and arithmetically meaningful findings, qualitative analysis has been undervalued. The generation of methodologically sound records to guide organizational activity and strategy is regarded to benefit from simple, basic techniques to question identification and information comprehension.

Why PhD Researchers Avoid Qualitative Analysis:

The reasons why PhD researchers shy away from using qualitative analysis are:

  • They have a greater level of comfort with the quantitative analysis, the topics it covers, the resources available to solve these problems, and mathematical tools of inference.
  • They are simultaneously ignorant of qualitative methodologies, their underlying presumptions, and the required levels of objectivity and reliability.
  • They have been raised to embrace the notion that quantitative procedures are superior.

This is the reason that most of the researchers tend to buy dissertation online.

Misunderstandings About Qualitative Analysis:

The seven most common misunderstandings that PhD Researchers have regarding qualitative analysis are explained next:

The Gold Standard Of Research Is Objectivity:

Some PhD researchers believe that the qualitative analysis is unable to generate objective accounts of the experiences of individuals under investigation. This logic has a flaw in that no method of investigation or evaluation can be objective be it multimethod, qualitative, quantitative, or historical.

Attempting to be “objective” frequently limits one’s ability to recognize unfairness and injustices, which is something that is desperately required of modern PhD researchers. In order for consumers of the analysis findings to comprehend the way the information has been demonstrated, it is crucial to make sure that the prejudices, as well as preconceptions of individuals involved in the analysis process, are acknowledged and explicitly stated.

Only Generalizable Assessment Results Can Guide Policy And Practice:

It is impractical for PhD researchers to suppose that evaluation data, in whatever form, holds for all individuals in a community, similar to the objectivity requirement. The justifications and comprehensions of educational experiences of students in a particular setting and with particular circumstances are improved by qualitative methodologies.

PhD researchers must not chase after generalizable assessment results. To speak the obvious, the central tendency measures that are frequently used to describe the experiences of different individual groups (for instance student groups) actually represent no individual.

Only Numbers Are Used By Decision-Makers And Administrators:

The most common misunderstanding among PhD researchers concerning qualitative analysis is that it will not be cared about since it can’t be measured. It is widely assumed that class representatives, members of presiding boards, and country politicians will solely rely on reports that include charts, graphs, and data tables when making decisions. This faulty perspective disregards the political influence and emotional appeal of qualitative data.

Anyone Can Gather And Analyze Qualitative Data Because It Is Simple To Do So:

The competency of the data gathering tools—human beings—determines the quality of qualitative material. In other words, the quality of the information collected depends on the credentials of the user. The majority of PhD researchers are aware that modern practice in quantitative analysis techniques is needed for complex statistical processes such as hierarchical linear modeling, structural equation modeling, and event history studies. Strategies for qualitative setup and examination follow a similar pattern. The most accurate data come from meticulous, well-thought-out processes that adhere to methodological rules.

There are method books where analytical layouts and procedures are taught and reviewed. The key takeaway is that qualitative analysis practice has set rigor requirements that, when followed, result in high-quality findings. PhD researchers should be aware of the learning necessary for rigor when attempting to use qualitative methodologies in assessment. Or, to put it another way, the skillful area of qualitative analysis employs considerably more expertise than merely formulating some queries, commencing the voice recorder, and scanning key points from a discussion with participants.

The Only Method Of Qualitative Assessment Is Interviewing:

The collection of qualitative data is frequently equated with focus groups and interviews. Although often employed, these techniques are just two of many that can produce data that is both informative and instructional. Other methods of qualitative analysis that have produced a variety of useful information are:

  • Phenomenology
  • Case Study
  • Grounded Theory
  • Narrative Research
  • Ethnography

The Views Of A Few Do Not Reflect Those Of Many:

Since there are typically fewer participants from which data can be gathered, some PhD researchers ignore qualitative analysis for organizational research. The assumption is that information from merely tiny, selected portions of a community cannot accurately embody the affairs of the entire population when in actuality it does. People of a community influence and inspire one another and often share the same experiences and opinions.

Qualitative Approaches Are Too Time Consuming And Difficult To Use:

It goes without saying that conducting thorough qualitative analysis takes a long duration and work, particularly if done by one researcher during the dissertation writing process. Accomplishing qualitative analysis at a solitary academy or covering numerous locations might be burdensome compared to circulating and gathering hundreds of surveys and utilizing a mathematical technique to evaluate the material collected. Instead, teamwork could result in more effective data collection and sensemaking, particularly for research subjects that call for ethnographic fieldwork, lengthy document analysis, or a large number of interviews and focus groups.


Although qualitative analysis cannot respond to every evaluation question, it can be used alone or in association with quantitative techniques to provide an extra thorough explanation. Over time, a variety of research techniques have been created to address various problems and topics. Therefore, it should come as no surprise that qualitative research methodologies would be included in the arsenal of tools PhD researchers can use to evaluate some of the more complicated interactions and varied experiences of a population that is becoming more diverse.

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