Why You’ve Seen a Sudden Drop in Website Traffic
1. A Broken Link
If you’ve seen a sudden drop in website traffic, there’s a good chance that the culprit was a broken link. A broken link can be caused by many things, including outdated plugins or hosting provider changes.
To find out if your site has any broken links, use Google’s Search Console and choose Site Health from the left menu under “Search Tools.” You’ll see a list of all pages on your site as well as their status—if any are missing an anchor (the part of text between tags), it will also appear here under Mobile Pages & Websites > My Sites (and then click on Edit).
The next step is to update those pages with new links pointing back at where they belong!
2. A 404 Error
404 errors are caused by broken links. If you have a website and a link gets broken, the user will get a 404 error. This can happen when people try to use an outdated URL or type of code that doesn’t exist anymore. It could also be because of human error (like typing in an incorrect address), technical glitches (like an outage at your hosting company) and even changes in the structure or design of your website itself!
3. Malicious Code in Your Website
If you’ve noticed a drop in website traffic, it could be because malicious code was inserted into your site. Malicious code can be inserted into your site by hackers, other people and even yourself.
4. You Lost a Top Google Ranking
If you’ve seen a sudden drop in website traffic, it’s possible that Google’s algorithm has changed. This can happen for a variety of reasons and is usually due to updates in the way search results are ranked. Here are some common updates:
- Google Panda and Penguin Updates – These two updates were designed to punish sites that were using low-quality content for ranking purposes, so they’d be penalized by having their rankings lowered or even removed completely by Google (in some cases).
- Algorithm Updates – In 2015, there was an update that took away some benefits from being on the first page of Google results; this meant that if you wanted your site to appear high up on those pages again, then you needed additional work done on it—which is exactly what happened with most websites who experienced this issue!
5. A Penalty or Loss of Trust by Google
- A Penalty or Loss of Trust by Google
Google is always changing its algorithm. Sometimes, it can be a small change that doesn’t have much impact on your website traffic and rankings because you will still rank well for the same keywords in search results, but other times it can be dramatic enough to cause a drop in organic traffic to your site. Even if you don’t see a large decrease in organic traffic (and even if you do), this could mean that Google has penalized your site temporarily due to one of these reasons:
- Poor content quality – If there is poor-quality content on your site, this may be why people aren’t coming back as often as they used too! It might be time for an update before anything else happens here…or maybe not – things happen all at once sometimes when something new comes out).
- Lack of mobile friendly design & layout – This one isn’t necessarily related directly with SEO but rather with user experience overall which matters just as much if not more than SEO now days (especially when talking about mobile devices). It’s important not only because Google wants people using their products/services better than ever before but also because most people use smartphones instead computers nowadays so having websites look good everywhere including those devices counts towards brand recognition which helps drive sales down the road too!
6. An Outdated Website Design
An outdated website design is one of the most common causes of a sudden drop in traffic to your website. It can be difficult to keep up with the latest design trends and it’s even more difficult when you’re trying to make a quick business decision about what kind of site you should build for yourself.
You can use a modern website builder like Squarespace or Wix to create a new site that is modern, clean, and easy-to-navigate—and if you don’t have time or don’t want to spend money on designing everything yourself (like I did), there are plenty of free options out there too!
7. Not Enough New Content
- Content is king.
- You need to be adding new content regularly.
- Content marketing is a long game, not a short one. How often you need to add new content depends on the type of site you have and what kind of audience you’re trying to attract (i.e., people who are interested in buying stuff).
8. Low-Quality Content
The quality of your content is important.
The quality of your content is a measure of how useful it is to someone who reads it. If you want people to stay on your website and read more, then make sure that what they’re reading is worth their time and attention.
The quality of your content is also a measure of how well you can communicate your message—whether or not it’s clear, concise and easy for readers to understand; whether or not there are any typos or grammatical errors in the text (which can be distracting); whether or not those words help convey a specific point about what kind of product/service/idea exists here on the page at present moment time!
9. A Content Marketing Strategy that’s Dead in the Water
As you’re probably well aware, content marketing is a great way to get more traffic to your website. However, if your current strategy for creating and sharing content is not working for you—or worse yet, if it isn’t working at all—you could be losing potential leads in the process.
The first step toward fixing this issue is making sure that whatever strategy you choose, it will stick with your business long-term. This means being consistent with what works and sticking with it until something else works better instead. You also need to know who might benefit from reading each piece of information on their own terms; then produce content that speaks directly back to those needs or interests through unique approaches such as videos or podcasts (or both!).
10. Reduced Visibility on Social Media Platforms
- Reduced Visibility on Social Media Platforms
Social media is a great way to reach your target audience, but if you’re not using it properly, it can also be a huge distraction. If you’re not using social media as part of your marketing strategy, then you’re missing out on an opportunity to connect with customers in new ways and get their attention when they need it most—like when they go online looking for answers or information about something related to what you sell.
11. You’re Not Mobile Friendly Enough, or At All
When it comes to your website, you can’t afford to be in the mobile-friendliness business. If your site is not mobile friendly, you’re going to lose traffic and money—fast.
According to Google’s annual report on web performance for 2018, mobile searches were up 20% year over year and now account for 59% of all internet usage (including desktop and tablet). This means that if you don’t have a responsive design and are still using tables instead of an HTML5 object tag hierarchy like this one: ABB …then people will leave your site without ever having seen it. And they won’t come back either because they didn’t get what they needed from the first time around or because there was nothing new enough on offer here—and who knows how long ago those pages were updated!
These are some of the common causes of a sudden drop in traffic to your website and the tactics you can use to fix them and get more people back to clicking on your content again
If you’re experiencing a sudden drop in traffic, there’s a few different things that could be going on.
- Your site has been hacked or infected with malware. You may have seen an increase in visitors from unknown locations or someone trying to access your site from a different IP address than usual. If this is the case, it’s important for you to take immediate action by resetting all of your passwords and running antivirus software like Spybot Search & Destroy (available for free).
- Someone else has stolen your website’s login credentials and used them to make unauthorized changes on the site—these changes could include removing ads or redirecting traffic elsewhere. The best way to prevent this from happening is by keeping track of all activity on each page so that if something suspicious happens while someone else uses their own login credentials (which may still be valid), they can alert an administrator immediately before any damage is done.* There may also be other reasons why people aren’t visiting as often: maybe they don’t know how much time goes into maintaining their own blogs/websites/etc., so they’re not interested enough anymore; maybe someone else wrote something lately about similar topics which drew more attention than yours did (so now everyone knows what topic matters most); maybe even just bad luck!
So, there you have it: a list of the top 10 causes of a sudden drop in website traffic. If you’re looking to get back in front of your audience and start generating more leads at an accelerated rate, these are the things that will help do just that. Now, grab hold of those key performance indicators (KPIs) we mentioned earlier on page 3—and make sure they’re all being tracked!