Simply Business Logo Overview

Simply Business Logo Overview

As the saying goes, a picture is worth a thousand words. This is especially true when it comes to business logos. A logo serves as the face of a company, representing its values and mission in a single image. It’s no wonder that businesses take their logo design seriously, investing time and resources into creating the perfect representation of their brand. In this article, we will take a closer look at Simply Business’ logo and explore the process behind its creation. From the initial design brief to the final product, we will examine each step of the process and gain insight into what makes this logo so effective in representing its brand.

The Logo Process

When it comes to creating a logo, there is a process that needs to be followed in order to ensure that the final design accurately represents the brand and resonates with its target audience. At Simply Business, we take this process very seriously.

First, we start with the design brief. This is where we gather information about the brand’s values, mission, and target audience. We also discuss any specific requirements or preferences for the logo design.

Next, our team of designers will create initial sketches based on the information gathered in the design brief. These sketches are then presented to the client for feedback and further refinement.

Once a final design has been agreed upon, our team will work on perfecting every detail of the logo. From color choices to font selection, every element is carefully considered to ensure that it accurately represents the brand and appeals to its target audience.

Overall, our logo process is thorough and collaborative. We work closely with our clients every step of the way to ensure that their vision is brought to life in a way that truly reflects their brand identity.

The Design Brief

When it comes to designing a logo, the first step is always creating a design brief. This document outlines the goals and objectives of the project, as well as any specific requirements or preferences from the client. As a logo designer, I always make sure to have a thorough understanding of what my client wants before starting any sketches.

The design brief typically includes information about the company’s target audience, brand values, and overall aesthetic preferences. It’s important to ask questions and gather as much information as possible during this stage in order to create a logo that accurately represents the brand. Once I have a clear understanding of what my client is looking for, I can move on to sketching out initial ideas for the logo.

The Initial Sketches

When it comes to designing a logo, the initial sketches are often the most exciting part of the process. This is where ideas start to take shape and come to life on paper. As a logo designer, I always begin with pencil and paper, sketching out various concepts and ideas that align with the client’s design brief.

During this stage, I try not to limit myself too much and let my creativity flow freely. Some sketches may be rough and messy, while others may be more refined. It’s important to explore different styles and variations before moving onto the next phase of the design process.

Once I have a handful of sketches that I feel capture the essence of what the client is looking for, I will present them for feedback. This is an opportunity for both myself and the client to discuss which designs are working well and which ones need further refinement. From there, we can move forward with creating a final design that truly represents their brand.

The Final Design

After several rounds of revisions and feedback, we finally arrived at the final design for Simply Business’s logo. The chosen design was a simple yet effective representation of the company’s values and mission. It featured a clean, modern font with a bold blue color scheme that conveyed professionalism and trustworthiness.

One of the key elements of the final design was its versatility. We made sure that it would look great on everything from business cards to billboards, ensuring that it would be easily recognizable and memorable for customers. Overall, we were thrilled with how the final design turned out and believe it perfectly captures the essence of Simply Business.

The Reflection

After the final design was completed, I took a step back and reflected on the entire logo process. It was truly an exciting journey to see how the logo evolved from a simple idea to a finished product that represented Simply Business in the best possible way.

I realized that the design brief played a crucial role in guiding me throughout the process. It helped me understand what Simply Business wanted to convey through their logo and gave me a clear direction for my designs. The initial sketches were also instrumental in shaping the final design as they allowed me to experiment with different ideas and concepts.

Overall, I am extremely proud of the final design and believe it accurately represents Simply Business’s brand identity. The reflection process has taught me that taking time to reflect on your work is just as important as creating it. It allows you to appreciate your hard work and learn from any mistakes made along the way.


In conclusion, the Simply Business logo is a prime example of how a well-designed logo can accurately represent a company’s values and mission. The logo process involved careful consideration of the design brief, multiple rounds of sketches and revisions, and ultimately resulted in a final design that effectively communicates the brand’s identity. The reflection phase allowed for further refinement and ensured that the logo was not only visually appealing but also aligned with the company’s goals. Overall, the Simply Business logo serves as an excellent case study for businesses looking to create or update their own logos, emphasizing the importance of thoughtful design and attention to detail in creating a successful brand image.

Ambika Taylor

Myself Ambika Taylor. I am admin of For any business query, you can contact me at

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